We’re an Austin-based cottage company focused on crafting and curating great golf essentials.
“Ask yourself at every moment, ‘Is this necessary?”
— Marcus Aurelius
Our name
We chose the word 'bære' for its rich and multifaceted meanings, tying together several key ideas that reflect our purpose and values:
‘bære’ in Danish means 'carry.'
carry
lifting and transporting stuff from one place to another
the distance a golf ball travels before reaching the ground
‘bære’ sounds like 'bare'
bare
without addition; basic and simple
uncover a thing and expose it to view
Our purpose
Inspire a community of golfers to explore more with less.
Our values
Curiosity
We keep open-minds and seek to discover new ways to experience golf.
Simplicity
We focus on the essentials and celebrate doing more with less.
Utility